Idris Balogun was born in Brooklyn to Nigerian immigrants. He spent most of his life in London where he dedicated himself to fashion. Idris began his career at Hardy Amies on Saville Row gaining an apprenticeship studying pattern making and cutting, then worked with Burberry under the direction of Christopher Bailey before moving to the United States to work with Tom Ford.
Idris Balogun founded WINNIE in late 2018. An homage to his late grandmother Princess Winifred Dademu.For one night, each participant uses garments to become more than themself. “Egungun” refers to the Yoruba masquerades connected with ancestor reverence, or to the ancestors themselves as a collective force.The multiple hidden and visible layers of fabric used to create an Egungun costume signify the sacred and the worldly, respectively. Used in combination, it suggests the reunion of the departed and the living.
In this introductory collection I aim to capture the essence of the Egungun people, celebrate my own ancestor and establish the roots from which WINNIE will grow.